Explore the Visa Masterclass Series for expert advice on how to transform, grow and leverage digital commerce

Visa and our expert partners present a series of Masterclasses that give you the tools and expertise to get your business online; manage strategy, operations and finance; adopt safe and secure digital payments and build your digital customer experience.

Mobile as a preferred device for commerce

From finding a new shop or a service, to staying in touch with customers or making payments, the smartphone is a vital part of day-to-day business. In this masterclass, Hadi Raad, VP of Digital Solutions for Visa CEMEA, discusses how small businesses can turn mobile devices into an essential part of their commerce mix, in-store and online. Learn more about solutions such as Visa Click-to-Pay, Tap-to-Pay with Mobile and Tap to Phone that let small businesses use mobile phones as point of sale, ensuring that even micro-businesses can join the digital payment revolution.

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Secure and frictionless digital commerce 

The transition to digital commerce shows no sign of stopping, so for any small business that wants to stay in the game, it’s vital to stay up-to-date with latest digital payment technologies. In this masterclass, Hadi Raad, VP of Digital Solutions for Visa CEMEA, explains how small businesses can leverage solutions and programs including Visa Tokens, Click to Pay and Visa Secure, to provide customers with the security and convenience of digital payments.

Design thinking and agile methods for SMBs

Small businesses are often born out of great ideas, but how can business owners keep the ideas coming, and come up with new and innovative solutions that will have customers coming back for more? In this six-part masterclass, Akshay Chopra, Visa’s Head of Innovation and Design for CEMEA, shares practical advice and guidance on how small businesses can discover what their customers want, design new ideas and concepts, and develop them into winning solutions to help grow their business.

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COVID-19 impact and economic outlook in CEMEA

Despite the negative economic forecasts, there are some positive signs that point the way to a brighter future for small businesses. Mohamed Bardastani, Director of Business and Economic Insight for Visa CEMEA explains some of the most important indicators of recovery, and what they mean for your business. Learn about the sectors that show the greatest potential post-COVID and how the coronavirus has accelerated the shift to digital business.

How contactless is reinventing payments

Contactless is one of the fastest growing payment methods. Whether on a card, mobile or other device, users can easily make a contactless payment in far less time than with cash – in fact Tap to Pay can be done in under six seconds. In this Masterclass, Fiona Duncan, Head of Merchant Practice at Visa CEMEA, explains contactless payments – what it is, how it works and how it can help your small business grow and thrive.

How COVID-19 has changed customer behavior

Mazen Khamis, Director of Research and Insights for Visa CEMEA, discusses essential research from Visa that shows changes to consumer habits brought about by COVID-19, and how small businesses can make these changes work to their advantage. This masterclass spells out what your business needs to be agile to respond to today’s crisis in order to prepare for whatever comes post-COVID.

How to secure your e-commerce business

For many small businesses, getting online is a challenge, but the real concern is security, and keeping payments and customer data safe and secure. In this masterclass, Robin Mukherjee, Regional Lead for Risk & Authentication Products for Visa CEMEA explains how solutions including Visa Secure can help businesses to offer the fast, convenient and seamless online shopping experience that customers want, with the secure payments, customer authentication and protection from fraud that retailers need.

Safe and secure digital payments for your small businesses

For many small businesses, having confidence and trust in your digital payment processes may seem like a daunting task. In this masterclass, Hector Rodriguez, Senior Vice President & Regional Risk Officer for Visa CEMEA addresses the most common security concerns and challenges small business owners face when making the leap to digital payments. Learn how tools and solutions like Visa Secure can be adopted to ensure a safe and smooth transition to digital payment acceptance.

Faster and cost-effective digital payment acceptance for your small business

Small businesses have been greatly impacted over the past few months and have had to be agile in their approach to enable a faster recovery. In this masterclass, Lenny Kunga, Senior Director of Merchant Sales & Solutions at Visa and Matthew Brownell, Head of Brand Marketing at YOCO discuss the new products YOCO has developed to suit the ever-changing needs of small business owners as they navigate through this new normal. Learn about ‘Pay by Link’, a new product that allows merchants to accept remote payments, virtual gift cards and payment plug-in solutions to strengthen your cash flow further.